Finally, The Bachelor embraces self-parody with an uncharacteristically awesome joke tagline. I think this season is going to be incredible for many reasons, not the least of which being that Bachelor Jake Pavelka is one of the cheesiest, most blatant famewhores in the annals of reality television. And that's what I love about this year -- the transparency of it all. Everybody knows this show isn't about lonely people finding love (and please, spare me the Trista and Ryan exception); it's about watching dumb people pretend to cry so they can be on television, and everything from the new tagline, to the promos -- in which Jake mugs for the camera in between shots of girls openly weeping over a guy they just met -- to the press photos featuring Jake staring wistfully into the distance in his pilot's uniform suggests that yes, ABC gets it, and they have for years. It's just nice that we're finally being honest with each other, isn't it?

The Bachelor: On the Wings of Love premieres on ABC tonight at 8 PM, and there's not much else on, unless you count an ungodly two-hour installment of Heroes, or the series premiere of Conveyor Belt of Love (ABC, 10 PM), which are also happening.