Happy Earth Day! Today's the one day out of the year when everyone makes that extra special effort to throw their plastic water bottles into the recycling bin instead of the regular trash. Or to at least not throw them into a duck pond along with a cache of used hypodermic needles and dirty diapers. For its part, Disney is launching Disneynature, a new production house which will "[focus] on producing documentaries about the environment." Mickey and all the other cute little critters Disney's built its empire on would be proud. You know, if they were real. To show you just how conservation-minded they are, the folks at Disney had originally planned to call it Disney Nature, but decided that extra bit of space between the two words would have added up to a lot of extra news print over the coming years. Jean-Francois Camilleri, head of the new unit, is even permitting employees to refer to him in memos as J-Franc to save on ink. Well, not really, but I'm putting it out into the universe just the same. You never know what will stick.