Theater-Goers to See Higher Prices -- No Thanks to Popcorn

by DeAnn Welker May 19, 2008 2:30 PM

Apparently, movie tickets prices are expected to soar by as much as 30 percent this year. For those who aren't so good at math, that's an extra $3 tacked onto your $10 movie admission. Apparently, gouging us with popcorn and soda prices (the old way of covering too-low ticket prices) is no longer doing the job.

Even more surprising than the fact that anyone would pay more than $6.50 for a bucket of popcorn is the fact that the cost of movie tickets has been protected from inflation. "Adjusted for inflation, tickets today cost less than they did in 1977, according to the Motion Picture Association of America." What? Why do they seem so much more expensive than when I was a kid, then?

Less surprising is that 32 percent of concession sales are in the form of popcorn. So, apparently, it's either send popcorn prices through the roof or raise ticket prices to cover the losses. As a non-popcorn-eating moviegoer, I'd opt for the former and keep my ticket prices low, but I probably have very little say in a country that spent $2.5 billion on popcorn in 2007, and in which people confess to enjoying a movie more if it's watched with popcorn. Maybe I would have actually liked Speed Racer if only I'd eaten popcorn. I guess we'll never know.

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