BLOGS
I really should have looked into studying merchandising when I went to college. It seems to be one of those fields in which scores of people throw their ideas against a wall and every single thing sticks. And the company out there with the most crap stuck to their walls? Disney. I don't think they turn anyone's idea down. A plush chair in the shape of Ratatouille's Anton Ego? Sure, kids! Have a seat in the scary guy's lap. I think I even remember an Aladdin candy dispenser in the shape of a lamp that you had to actually rub in order to get the goods. Walking through the hallways of their merchandising/licensing department is probably like running the gauntlet through a cafeteria food fight, only instead of getting beaned by half-eaten tuna sandwiches and little cartons of milk, you're dodging stuffed Monsters Inc. plush dolls and 101 Dalmatians lunch boxes.
Next up on the Disney Merchandising Team's roster? Wall-E. When Variety reported that Disney is rolling out the new stuff at this week's Licensing Expo, I was surprised to see that the Mouse didn't haven't its own pavilion. And if you think the Expo is the only place to find Wall-E merchandise, then you haven't been shopping lately. Stores are already filled to capacity with Wall-E books and games. In fact, a quick check of eBay shows that there are already 288 Wall-E items for sale and the movie isn't even out yet. They have everything on there from backpack-style tin carrying cases to a Wall-E U Command robot with remote. There is literally so much movie merchandising shit out there it would take the actual Wall-E robot (which, if you didn't know, stands for Waste Allocation Load Lifter Earth-Class) 3,000 years to clean up.
If this writing thing doesn't work out, I know where I'm putting in my application.
If this writing thing doesn't work out, I know where I'm putting in my application.
Sponsored Links
Loading...
Add a comment
MOST RECENT POSTS
Today's TWoP News: Friday, January 6, 2011
The Most Heinous Person on Reality TV This Week
Indie Snapshot: The Iron Lady, Pariah and A Separation
TWoP 10: Reality Franchises That Should Be Benched
Friday, January 6, 2012: Supernatural
Portlandia is 2 Broke Girls for the Discerning Viewer's Soul
Today's TWoP News: Thursday, January 5, 2012
Modern Family: The Best Lines From the Winter Premiere
BLOG ARCHIVES
The Moviefile
January 2012
2 Entries
December 2011
27 Entries
November 2011
22 Entries
October 2011
22 Entries
September 2011
29 Entries
August 2011
27 Entries
July 2011
30 Entries
June 2011
25 Entries
May 2011
13 Entries
April 2011
23 Entries
March 2011
22 Entries
February 2011
33 Entries
January 2011
39 Entries
December 2010
21 Entries
November 2010
29 Entries
October 2010
23 Entries
September 2010
25 Entries
August 2010
26 Entries
July 2010
29 Entries
June 2010
36 Entries
May 2010
22 Entries
April 2010
26 Entries
March 2010
30 Entries
February 2010
19 Entries
January 2010
19 Entries
December 2009
15 Entries
November 2009
21 Entries
October 2009
27 Entries
September 2009
30 Entries
August 2009
28 Entries
July 2009
34 Entries
June 2009
27 Entries
May 2009
24 Entries
April 2009
23 Entries
March 2009
18 Entries
February 2009
30 Entries
January 2009
56 Entries
December 2008
51 Entries
November 2008
61 Entries
October 2008
102 Entries
September 2008
86 Entries
August 2008
99 Entries
July 2008
116 Entries
June 2008
95 Entries
May 2008
86 Entries
April 2008
67 Entries
March 2008
14 Entries