Disney Wants You! (To Buy More Crap) I really should have looked into studying merchandising when I went to college. It seems to be one of those fields in which scores of people throw their ideas against a wall and every single thing sticks. And the company out there with the most crap stuck to their walls? Disney. I don't think they turn anyone's idea down. A plush chair in the shape of Ratatouille's Anton Ego? Sure, kids! Have a seat in the scary guy's lap. I think I even remember an Aladdin candy dispenser in the shape of a lamp that you had to actually rub in order to get the goods. Walking through the hallways of their merchandising/licensing department is probably like running the gauntlet through a cafeteria food fight, only instead of getting beaned by half-eaten tuna sandwiches and little cartons of milk, you're dodging stuffed Monsters Inc. plush dolls and 101 Dalmatians lunch boxes.

Next up on the Disney Merchandising Team's roster? Wall-E. When Variety reported that Disney is rolling out the new stuff at this week's Licensing Expo, I was surprised to see that the Mouse didn't haven't its own pavilion. And if you think the Expo is the only place to find Wall-E merchandise, then you haven't been shopping lately. Stores are already filled to capacity with Wall-E books and games. In fact, a quick check of eBay shows that there are already 288 Wall-E items for sale and the movie isn't even out yet. They have everything on there from backpack-style tin carrying cases to a Wall-E U Command robot with remote. There is literally so much movie merchandising shit out there it would take the actual Wall-E robot (which, if you didn't know, stands for Waste Allocation Load Lifter Earth-Class) 3,000 years to clean up.

If this writing thing doesn't work out, I know where I'm putting in my application.

Loading...

Add a comment

TWoP Toolbar

BLOG ARCHIVES

The Moviefile

January 2012

2 Entries

December 2011

27 Entries

November 2011

22 Entries

October 2011

22 Entries

September 2011

29 Entries

August 2011

27 Entries

July 2011

30 Entries

June 2011

25 Entries

May 2011

13 Entries

April 2011

23 Entries

March 2011

22 Entries

February 2011

33 Entries

January 2011

39 Entries

December 2010

21 Entries

November 2010

29 Entries

October 2010

23 Entries

September 2010

25 Entries

August 2010

26 Entries

July 2010

29 Entries

June 2010

36 Entries

May 2010

22 Entries

April 2010

26 Entries

March 2010

30 Entries

February 2010

19 Entries

January 2010

19 Entries

December 2009

15 Entries

November 2009

21 Entries

October 2009

27 Entries

September 2009

30 Entries

August 2009

28 Entries

July 2009

34 Entries

June 2009

27 Entries

May 2009

24 Entries

April 2009

23 Entries

March 2009

18 Entries

February 2009

30 Entries

January 2009

56 Entries

December 2008

51 Entries

November 2008

61 Entries

October 2008

102 Entries

September 2008

86 Entries

August 2008

99 Entries

July 2008

116 Entries

June 2008

95 Entries

May 2008

86 Entries

April 2008

67 Entries

March 2008

14 Entries