With that in mind, let's dig around for a few Marvel characters that the casual viewing audience may not have heard of, but who could star in their own film franchises.

Big Bertha: She's a slender supermodel who can gain 600 pounds just like that. (No Tyra Banks jokes here, I promise.) It would be a positive role model for portly tots looking for a hero, and the fast food merchandising tie-ins are a natural.

Gorilla Man: After killing a half-man, half-gorilla creature during a quest for immortality, Ken Hale becomes a creature himself. This film could be a cautionary tale about seeking eternal youth, the plight of endangered gorillas, and flinging poo as a way of life.

Maggott: Sure, Wolverine's claws are cool, but this guy has a sentient digestive system! Plus, real maggots are nature's tiny little wriggling doctors. Your kids will start bringing them home as pets! What's not to love?

Tippy Toe: She's just a squirrel. Not a radioactive giant squirrel, or a woman who was bitten by a mutant squirrel, or even a squirrel who sells insurance. But squirrels are cute. Squirrels have dramatic potential... and stuff. Okay, I admit I like this one just for the name.

Just from these few examples, you can see that the possibilities are practically endless. Perhaps Leterrier should broaden his horizons instead of investing in a pup tent.