Bat Who?  Dark What? Do you ever read about all the remakes, reimaginings, and reboots of films from the relatively recent past and wonder if maybe Hollywood has kind of a short memory? If you answered "yes" to that, then it looks like Hollywood might actually agree with you. According to The Hollywood Reporter, Warner Bros. "plans to rerelease its blockbuster Batman sequel in January, the height of Academy Awards voting season." A "studio insider" is quoted as saying, "'It's just a matter of bringing it back as a reminder for people.'" Because if there's one movie that people won't remember a few months from now, it's The Dark Knight, right? It's not like it's already made more than half a billion dollars domestically or is still in the box office top ten two months after its premiere. It's not like there won't be a huge media blitz leading up to its December release on DVD to remind people of its existence, or anything. Seriously, even my grandma knows about The Dark Knight, and she hasn't been to a movie theater since Sean Connery had most of his original hair.

It's not uncommon for movies to be re-released in December or January just ahead of or right after Oscar season. It's just the studio insider's reasoning that gave me a moment of pause. Movies that get released early in the previous year, or movies that get lost amid the high-profile blockbusters are the more common candidates for the "let's remind everyone this thing exists" re-release strategy. Michael Clayton got a second lease on life shortly after its original premiere, but it also had a fraction of the exposure and audience of The Dark Knight, and its awards noms motivated people to go see it for the first time. I wouldn't be surprised if The Dark Knight stays in theaters in its first release nearly up to its DVD release.

I'll be in line to go see it again, of course, but because I really like the movie and not because I forgot it existed. You don't forget Batman movies. Look how long it's been since Batman Forever and people still remember those nipples.

Loading...

Add a comment

TWoP Toolbar

BLOG ARCHIVES

The Moviefile

January 2012

2 Entries

December 2011

27 Entries

November 2011

22 Entries

October 2011

22 Entries

September 2011

29 Entries

August 2011

27 Entries

July 2011

30 Entries

June 2011

25 Entries

May 2011

13 Entries

April 2011

23 Entries

March 2011

22 Entries

February 2011

33 Entries

January 2011

39 Entries

December 2010

21 Entries

November 2010

29 Entries

October 2010

23 Entries

September 2010

25 Entries

August 2010

26 Entries

July 2010

29 Entries

June 2010

36 Entries

May 2010

22 Entries

April 2010

26 Entries

March 2010

30 Entries

February 2010

19 Entries

January 2010

19 Entries

December 2009

15 Entries

November 2009

21 Entries

October 2009

27 Entries

September 2009

30 Entries

August 2009

28 Entries

July 2009

34 Entries

June 2009

27 Entries

May 2009

24 Entries

April 2009

23 Entries

March 2009

18 Entries

February 2009

30 Entries

January 2009

56 Entries

December 2008

51 Entries

November 2008

61 Entries

October 2008

102 Entries

September 2008

86 Entries

August 2008

99 Entries

July 2008

116 Entries

June 2008

95 Entries

May 2008

86 Entries

April 2008

67 Entries

March 2008

14 Entries