Disney Buys Marvel: The Pros and Cons (from a Fan's Perspective)

Today, the news broke that Disney has bought Marvel Entertainment, lock stock and barrel, for $4 billion. That includes Marvel Comics, with over 5,000 characters, and Marvel Studios, with the successful Iron Man and Hulk film franchises, plus the upcoming Thor, Captain America and The Avengers. It seems like it's a win-win scenario -- Disney gets a boys' brand to bookend the Disney Princesses, and Marvel gets some global multimedia clout -- but what does this really mean for our beloved Marvel superheroes? As fans, these are just a few things we're worried and/or excited about.

Pro: Behold, the Power of Disney
Considering that their comic-book rival, DC Comics, is owned by massive conglomerate Time Warner, Marvel's been doing pretty well for themselves, creating their own movie studio and somehow managing to turn out more movies based on their characters than Warner Bros. could for DC. Still, having the massive might of Disney in their corner can only help them, visibility-wise, which should help them knock The Dark Knight off of its high box-office horse. Also, Disney wants to bring the characters licensed to Fox (X-Men, Fantastic Four) and Sony (Spider-Man) back in-house for even more crossover action, and take over from Paramount as distributor of Marvel Studios' films. "It clearly would be in our best interest if we ended up as the sole distributor," said Disney Chief Executive Robert A. Iger in a press conference.

Con: Hail to Our New Corporate Overlords
Will being a division of Disney mean a kinder, gentler Marvel Universe? Iger indicated that they don't want to tamper with Marvel's successful movie formula, saying "the bottom line is, we like what they've been doing so far," but it still gives one pause to see Marvel's occasionally dark and gritty universe stamped with a pair of mouse ears. Of course, if it means that we'll actually get some halfway decent Marvel cartoons out of the deal, thanks to the Disney Channel, then this might turn out to be a boon, but the live-action aspect is what worries us. Can you imagine an Xavier's School Musical with an all-mutant cast, or a Hannah Montana/Dazzler secret-identity comedy?

Pro: Marvel, Meet Pixar
When Pixar's Incredibles came out, there were many comparisons to their clear inspiration, Marvel's own Fantastic Four. The fact that Incredibles was a much better movie than either FF film didn't help. But now that they're all part of the Disney family (Disney bought Pixar back in 2006), we can't wait to see what Pixar might do with the established heroes of the Marvel Universe. "The [Pixar] group got pretty excited pretty fast," said Iger. Maybe a crossover is in order? Incredibly Fantastic, anyone?

Con: No More DC/Marvel Crossovers?
Granted, it's been years since the Justice League met the Avengers, but now that Disney and Warner Bros. are in the drivers' seats, does this mean we'll never again see Superman fight the Hulk, or Captain America fight Batman? Or will cooler, more fiscally minded heads prevail and make this happen? Our money's on the former.

Pro: Marvel Amusement Park Awesomeness
Universal Studios may have their own Marvel-themed Islands of Adventure, but imagine getting to hang out with your favorite costumed superheroes at Disney World and Disneyland! The last time I went to Disney World, the highlight of the weekend was getting my picture taken with Launchpad McQuack, so this is a game changer for me. Plus, we'd love to see some more Marvel-based rides at the parks, like the Haunted Avengers Mansion, Spaceknight Mountain and Pirates of Patented Stark Enterprises Technology.

Con: Mickey Mouse in a Spider-Man Outfit
With this new merger, expect to hear the phrase "Spidey Mouse" at some point. And to see Minnie make out with an upside-down Mickey in the rain.

Pro: Donald Duck and Howard the Duck Settle Their Beef
Back in the late 1970s, Disney threatened to sue Marvel if they didn't change the look of their character Howard the Duck, who wore a blue jacket, blue hat and no pants. From that point on, he was required to wear pants at all times, including in the 1986 movie. Now, hopefully, Howard can not only go pantsless again, but hang out with fellow exhibitionist Donald in a friendly setting, i.e. Lea Thompson's house.

How do you feel about this colliding of worlds? Sound off below.

22 Comments

August 31, 2009 2:05 PM
pierzstyx
Reply

I am so down for this. If they let Marvel to continue to do their thing the way they wnat it to, then this should go awesomely. Imagine being able to meet Captain America on the streets of Main Street USA! Perfect!

August 31, 2009 2:41 PM
Carlos R.
Reply

Why do you have to hate on Launchpad?!

August 31, 2009 2:52 PM
Cajun2001
Reply

Lea Thompson is in for the love triangle of her life!

Also, if they do with Marvel what they've done with Pixar (i.e., let them keep creative reign), this is a great thing.

August 31, 2009 3:20 PM
Nightbreak
Reply

I knew when I saw Hugh Jackman do that 'Musical' tribute at the Oscars that we were only a small step away from an X-Men version of Grease.

I thought about this and Marvel's been world-building faster than DC in the movie biz recently. Disney's got to put up a strong view of the Marvel universe, at least.

August 31, 2009 4:43 PM
Dilandau
Reply

"creating their own movie studio and somehow managing to turn out more movies based on their characters than Warner Bros. could for DC. "

It's a quality/quantity thing. Sure, Marvel might churn out more movies than DC, but I feel that DC movies are more memorable. Just look at the success of Dark Knight and Watchmen and compare it to a Marvel movie.

August 31, 2009 7:33 PM
amye
Reply

Uh, dilandau have you never heard of 'Spider Man?'

August 31, 2009 7:36 PM
Kel Varnsen
Reply

What do you mean decades since a marvel/DC crossover. JLA/Avengers came out in 2003-2004.

August 31, 2009 8:15 PM
prchica
Reply

I totally love the idea... the idea of combining two very different "age-group" companies (Disney for the young ones, and Marvel for the older population) means that the movies will have a little bit of everything for everyone... not to mention the idea of crossover rides at the Disney Parks!

August 31, 2009 8:31 PM
angelsego
Reply

i think it's so awesome, will universal keep all their marvel stuff in their park though?

August 31, 2009 9:10 PM
Cyrus
Reply

"Marvel's been doing pretty well for themselves, creating their own movie studio and somehow managing..."

"And somehow" should be "and therefore". It's not contrary, like you suggest, it's been actively helpful. DC's problem with comic book adaptations into film and other media, or so I've read, is too many cooks spoiling the broth. Marvel can just pick out whoever it wants and work with them, but DC first has to negotiate with Warner Bros. vs. Time Warner vs. New Line Cinema vs. god knows what else. Thus DC has managed to make movies out of its two biggest characters - Batman and Superman, and both franchises were dead for years after "Superman 4" and "Batman and Robin" - while Marvel has recent, successful movies based on all its a-list characters and several further down the ladder. (Admittedly, DC properties "V for Vendetta", "Watchmen" and "League of Extraordinary Gentlemen" all did OK, but they (a) are far, far away from the usual superhero fare, (b) don't have a prayer of becoming movie series, and (c) were all by Alan Moore. I don't know why that should matter, but I'm sure some executive at Time Warner/AOL is no doubt plotting how to bottle that trait of Moore's.)

You never know, of course, I could be completely wrong about this, but I think this merger will give Marvel movies the same hurdles DC movies face. Expect the next Iron Man movie to come out in 2019 and replace Robert Downey Jr. with Macaulay Culkin.

August 31, 2009 9:15 PM
Ash
Reply

I want to see Darkwing Duck and/or Gizmo Duck darker and with more inner torment. And just think of what they could do with TailSpin...

August 31, 2009 10:50 PM
seanwdragon
Reply

to angelsego

Universal still has a contract for their rides for several years, but with no chance for renewel. The spider-man ride is good up until 2015.

September 1, 2009 4:38 AM
Quinton O.
Reply

Disney Buys Marvel headlines are now known to be the truth, as they have put up $4 Billion to acquire Marvel Comics and other divisions like Marvel Entertainment, the TV and cinema wing, which has been wildly successful. Disney films and Marvel films sell incredibly well – so the business move makes sense, and it's doubtful that Spiderman will battle a singing rabbit. In the last few years, entertainment revenues have slipped, especially in the face of recession. So when hard money loans are put up by Disney as Disney buys Marvel – rest easy, Marvel's integrity won't suffer.

September 1, 2009 5:55 AM
bob
Reply

Is it wrong that I want a darkier/edgier Kim Possible comic. Drakken isn't so harmless. KiGo that isn't just subtext, Ron.. I dunno gotta think about that, Wade a drug addled hacker etc.

September 1, 2009 8:48 PM
Jeff
Reply

"Will being a division of Disney mean a kinder, gentler Marvel Universe?"

Not necessarily. Disney releases all sorts of films under their Buena Vista arm of the business. Marvel could go there, instead of under the "Tinkerbell" Disney imprimateur.

September 3, 2009 11:03 AM
Q Holmes
Reply

Great... This is just what we, "the consumer", have ordered...another corprate take over of another one of my favorite interests. I may be alone here, but I can't help but wonder about what other "great" actor/actress will be placed into the role of a superhero/heronine that he/she cannot successfully pull off. (Jake Gyllenhaal as the Prince OF PERSIA? Really???)

September 3, 2009 1:39 PM
steve
Reply

lmao at bob that would be amazing more of alias meets kim possible now that would be amazing

September 10, 2009 12:29 PM
kumar
Reply
replied to comment from pierzstyx

Disney Buys Marvel: The Pros and Cons (from a Fan's Perspective)
this is awesome

September 10, 2009 12:55 PM
kumar
Reply

iDisney Buys Marvel: The Pros and Cons (from a Fan's Perspective)
this is awesome

November 21, 2009 3:37 AM
Dietroly
Reply

This is the welcome page for the dietguidance.us Association web site.

January 2, 2010 8:25 AM
Reuben Cea
Reply

I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful.

January 8, 2010 8:53 PM
the day the earth stood still
Reply

Thanks for posting this. Would be intrested to read more or possibly please contact me by email thank you!

Loading...

Add a comment

BLOG ARCHIVES

The Moviefile

February 2010

6 Entries

January 2010

19 Entries

December 2009

15 Entries

November 2009

21 Entries

October 2009

27 Entries

September 2009

30 Entries

August 2009

28 Entries

July 2009

34 Entries

June 2009

27 Entries

May 2009

24 Entries

April 2009

23 Entries

March 2009

18 Entries

February 2009

30 Entries

January 2009

56 Entries

December 2008

51 Entries

November 2008

61 Entries

October 2008

102 Entries

September 2008

86 Entries

August 2008

99 Entries

July 2008

116 Entries

June 2008

95 Entries

May 2008

86 Entries

April 2008

67 Entries

March 2008

14 Entries

Blog Categories

Accidents Do Happen

42 Entries

Box Office Tally

55 Entries

Coming Soonish

7 Entries

Cool Nerds Guide

2 Entries

DVDs Unwrapped

22 Entries

Foreign Relations

33 Entries

Girls on Film

51 Entries

I Voted for GORE!

82 Entries

I Want My DVD

65 Entries

IMDb Fun Times

1 Entries

It's a Major Award!

41 Entries

Legal Eaglese

18 Entries

Martial Artistry

8 Entries

Momentous Occasions

22 Entries

More On Movies

0 Entries

Musicalifornication

38 Entries

Sci-Fidelity

101 Entries

Separate but Sequel

199 Entries

Strike Watch

14 Entries

The Biz

115 Entries

The Casting Conch

167 Entries

The Kongs of Comedy

130 Entries

Top of the

0 Entries

Top of the MWoP

4 Entries

Trailer Trashing

56 Entries

We Call Do-Over

148 Entries

You Know, For Kids!

94 Entries