If you've never heard of the new Michael Cera comedy Paper Hearts, you're certainly not alone. The indie film, which will debut at the Sundance Film Festival, has gone under the radar almost everywhere -- you won't find it on movie databases, and despite the fact that it stars Cera and a host of other talent from Judd Apatow's stable, the film is going to Sundance looking for a distributor. Because of those factors, of course, the semi-secret film has already garnered pretty high expectations. The project is described as being part documentary, part scripted comedy about the real-life relationship between Cera and his girlfriend Charlyne Yi (who played the pigtailed stoner girl in Knocked Up) in which music plays a key element.
One of the reasons being bandied about for its relative current obscurity is the fact that United Talent Agency, who packaged the film and will be taking it to Utah, may want the film to make a splash at the festival much like Napoleon Dynamite did four years ago. Whether or not that will work remains to be seen, as Hearts is working with some well-known actors who are already draws at the box office, and Napoleon Dynamite was filled with a bunch of unknowns. Not that I'm, like, a business guru when it comes to the financial schemes of Hollywood -- I did after all, think that both Beverly Hills Chihuahua and Alvin and the Chipmunks would both tank. So, sound investment or not, Paper Hearts is available for distribution, and anyone who can afford a ticket to Park City and however much a development deal is... here's your opportunity!