Product placement has long been a part of the James Bond franchise. Many of Bond's toys are pure technological fiction, usually cooked up by a frequently exasperated Q, but some of the gadgets and toys have real-life counterparts. Which means there's real-life money to be made from them. Variety has come out with a list of some of the brands that will hype Quantum of Solace in ad campaigns, and in turn be hyped by the film. First on the list is a diminutive golden roller skate that remarkably comes equipped with air bags. Oh, wait. No. That's actually the Ka -- Ford's wee European hatchback.

The greatest Marvel superhero movie ever made -- you heard me, Spider-Man -- is coming to DVD. On September 30, you'll be able to get your hands on three different versions of the Iron Man DVD, and like the three different armors he wears in the film, each has bigger and better features than the last. Let's call them Mark 1, 2 and 3. You know, because we're all big nerds. (Well, I am.)

If you look closely at James Franco's T-shirt in Pineapple Express, you'll see that it's one of the most awesome T-shirt designs ever: a shark devouring a kitten. When asked about it in interviews, Franco always credits the design to Pineapple director David Gordon Green, but that apparently isn't the case. T-shirt designers WOWCH created an astoundingly similar design for Urban Outfitters back in 2005, which was apparently tweaked and flipped to create Franco's movie getup. Unless Franco's drug dealer character traded merchandise with the knock-off clothing manufacturer next door, there better be a good explanation for this.

Just when I think they've come up with a marketing ploy that couldn't get any stupider, the advertising world does me one better. Variety is reporting that Prada, who I hear has pretty nice stuff, is releasing nine short films on their website that will tie in with the launch of its new men's fragrance, Infusion d'Homme. No, seriously. They gave nine up-and-coming directors the chance to produce the films by "giving them the creative freedom to express what the perfume visually represented to them." Interestingly enough, none of the films depict an average Joe forking over a large sum of money to get a shot in the arm with a syringe filled with a tiny little man. Maybe my creative interpretations are a bit too literal, but I don't need to smell Infusion d'Homme to come up with that visual.

Having never spent more than $50 on a pair of shoes in my life, I was faced with a crisis of unprecedented proportions when Adidas unveiled a pair of sneakers inspired by Hellboy 2: The Golden Army a couple of months back. Hmm. Pay a few hundred bucks for sneakers I wouldn't want to let touch the floor, or save for my unborn child's education? (Did I mention I really like Hellboy?) I ultimately decided against giving Adidas my money, but now Puma wants my future offspring to grow up dumb, as well.

The Guardian has reported on the outcome of a battle in "the royal courts of justice" between British prop designer Andrew Ainsworth and his nemeses Emperor Palpatine and the Death Star -- er, I mean, George Lucas and Lucasfilm. Lucasfilm, which had previously won a $20 million damages judgment against Ainsworth for copyright infringement in California in 2005, took their fight to the U.K., where Ainsworth was still manufacturing and selling replicas of the iconic white "stormtrooper" armor from the Star Wars film franchise.

You hear about them all the time -- awesome Hollywood props going for big bucks and then getting locked away somewhere where no one will ever see them again. Isn't it time we took back these historical treasures? And by "take back," I mean shouldn't we buy them ourselves, and lock them away somewhere where only we and a handful of our friends will ever see them again? Well, now's our chance -- online site liveauctioneers.com is hosting a big Hollywood auction, with tons of film-used superhero costumes (Superman, X-Men, Daredevil, Batman, Captain America and both the movie and TV Spider-Men), as well as a ton of items from Terminator, Jurassic Park, Blade Runner, Highlander and Conan, and it ends August 1st, which means we have to move quick.

Sometimes movies are based on video games and sometimes video games are based on movies. Usually in the latter's case, the release of a game coincides with the movie's premiere, or precedes it a little to help generate interest in the film. According to The Hollywood Reporter, Paramount Digital entertainment has decided to eschew convention by digging into its library of past movies that it will then adapt into "casual games." Just how far back are they digging? Try twenty-two years, for starters.

I know you've been really stressed about what to get me for Hannukah, being that it's a mere five months away. Well, you can relax. I got a gander at the schmancy tenth anniversary edition of The Big Lebowski and oh my god. Want. Need. Must have. Look at the prettiness of it! Not only does it house the best movie ever created, it provides instant interior decorating mojo. Stick that thing on your coffee table and presto change-o you have a sweet new centerpiece/conversation starter. Put it on top of your toilet to give your bathroom an air of classiness. Position it prominently in your bedroom and watch as it works its magnetic bowling ball magic. Screw the rug. This thing will really tie the room together.

Actually, there are like 9 million reasons to trek to Comic-Con, but in this case we were making a pun. Because as they have at the last two SDCCs, Paramount will be releasing a new Star Trek movie teaser poster -- four of them, to be exact, featuring the new Kirk, Spock, Uhura and...Bruce Banner with facial tattoos?