Yesterday we told you how Heath Ledger action figures were becoming collector's items. Well, the upcoming Watchmen movie action figures from DC Direct should make it to collector's item status without any of the cast members dying. Not because the toys look so damn good, although they certainly do, but because comic book fans have been waiting for them since long before the movie was ever a reality, and Watchmen was just a little thing called one of the best goddamn graphic novels ever created. (People who post on message boards saying that they "weren't impressed" by Watchmen? Stop embarrassing yourselves. Your opinions are wrong.)

Over the past few years, fast-food joints have gotten into major trouble marketing their fattening products to children, but when summer arrives, the movie and food tie-ins kick into overdrive and children beg their parents for the toys. I still have my stuffed Tazmanian Devil in Space Jam doll, courtesy of McDonalds circa 1996. While contemplating how disturbing a grown man buying a kids' meal just so he can get the toy is, I thought of a way the fast food places can avoid being harassed by child obesity groups: Market this summer's movie tie-ins to adults. Who gives a crap if the over-18 crowd eats itself to oblivion? They should know better. Taco Bell tried this once, with a Demolition Man tie-in, and while that failed miserably, I guarantee that these will sell.

Collectors and speculators everywhere are apparently snapping up Heath Ledger action figures left and right from Mattel's toy line for The Dark Knight. According to a (kinda) recent New York Post article, toys of Ledger as The Joker are hard to find, and go for double the price or more on eBay. Granted, this happens every time a new wave of Batman toys gets released, because there are always more Batmen than villains, but the frenzy over Mr. Ledger's likeness -- his only action figure so far - seems especially feverish. Which gives us a great idea for a successful toy line...