Cracking the Code of The Avengers Trailer

by Ethan Alter February 29, 2012 1:12 pm
Cracking the Code of <i>The Avengers</i> Trailer

Apparently inspired by last week's 30 Rock, the good folks at Marvel Studios have given us a whopper of a Leap Day present: an all-new, all-expanded trailer for Summer 2012's first superhero blockbuster, The Avengers. Unlike the first teaser, which hit the web back in October, this one features more dialogue, more effects-heavy action (to be fair, most of the effects weren't finished four months ago) and more clips of the costumed heroes trading Joss Whedon-scripted barbs with each other. Even with all the bonus footage though, the studio is still keeping us mostly in the dark about what exactly is going to happen in the film beyond the Avengers assembling to squabble amongst themselves and battle some kind of invading interstellar army led by Thor's newly emboldened adoptive brother, Loki. (This is a Joss Whedon joint, so there's got to be more to it than just that, right? Or maybe this time the big twist will be that there is no twist...) But through a few close viewings, we did manage to tease out a few potential story points from this two-and-a-half minute sneak peak, things like...

Super Bowl 2012: Judging the Movie Trailers

by Ethan Alter February 6, 2012 9:34 am
Super Bowl 2012: Judging the Movie Trailers

Almost as notable as the movie trailers we saw during the Super Bowl were the trailers we didn't see. For example, there was no Dark Knight Rises teaser (Warner Bros. clearly knew they didn't need any extra publicity for what's likely to be the summer's biggest hit), no Amazing Spider-Man, nothing for Pixar's latest offering Brave and zilch for Ridley Scott's kinda sorta Alien prequel Prometheus. On the other hand, we got our first good shot of the Avengers all assembled together, a second peek at The Hunger Games (which actually aired during the Super Bowl pre-show, but we'll count it) and what appears to be a Transformers spin-off called Battleship. Here's our take on what Hollywood had to show us, listed in alphabetical order:

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