Adrian Grenier isn't just a pretty face. He wants you to know that his caveman chic beard is hiding a face of concern and consideration. To that end, his Reckless Productions has joined forces with financier John Loar to create what Grenier calls "socially conscious" films and documentaries. According to Variety, Grenier will produce and direct the films, one of which is about the "musical odyssey" of a Los Angeles band as they record an album. The other is a paparazzi-themed film, which at this point is being referred to as "The Untitled Media Culture Documentary." It will examine the "relationship between celebrity and society."