The resurgence of 3-D as a way to make movies a more immersive experience is all well and good, but we've been tinkering with the same formula since the 1950s, and the only other thing we've come up with since then is Smell-O-Vision. Isn't it time for something new? Something that can make horror movies scarier and other movies far more personal? Well, there is now. Director Chris Milk has made an interactive music video for Arcade Fire called The Wilderness Downtown, which lets you choose the location where it takes place. By entering in your childhood street address, you get to watch the hooded teenager in the film run down the streets where you grew up, thanks to what I can only assume is the magic of Google Earth. If this technology can be perfected, imagine the possibilities -- films could be shot on bluescreens, then the backgrounds could be dropped in based on the renter's mailing address! Special glasses could personalize the locale for everyone in the theater audience! Just think how much better these films would be if they took place in your neighborhood!