So we all heard about the spate of Iron Man and Avengers-related films that Marvel is putting into development in the wake of Iron Man's success. But it seems like Shellhead's big box office has done more than that. As a long-time Iron Man fan, and a pretty big comic book reader, I had no idea that Iron Man was considered second-tier. But apparently, he was a huge gamble compared to known superheroes like Spider-Man, Hulk, Batman, Superman and, uh, Ghost Rider. (Okay, I guess they're all pretty big players, but Blade was totally second-tier, and didn't he do pretty well, considering he got two sequels? But I digress.) Anyway, because a no-name superhero like Iron Man did well, B-list heroes are getting booked for big-screen endeavors in a big way.
A lot can happen in two years. By summer 2010, the U.S. will be about eighteen months into a new presidential term. Sixty generations of overcrowded laboratory fruit flies will have come and gone. An elephant who gets knocked up today will be taking her baby on its first migration. Two years is a long time, in other words, but Sony Pictures is planning way ahead by revealing its Green Hornet website, complete with a brand new, shiny green logo. (Hilariously, the new website reminds us that "This film is not yet rated." No! Really? "This film is not yet in existence," is more like it.) Why now? Why so early? Maybe Sony doesn't realize it could shoot itself in the foot with two solid years of pre-release hype. Maybe Sony is trying to get the movie-going public used to the idea of its unconventional action movie star. Or maybe an intern just had some free time on his hands and wanted to play around with Photoshop.