Sometimes movie taglines leave something to be desired. For example, the tagline for The Curious Case of Benjamin Button is "Life isn't measured in minutes, but in moments." Compare that to, say, Armageddon's "Time to kick some asteroid." I contend this was one of the most informative taglines ever, because it not only told you there'd be an asteroid in the movie, but the pun was so terrible that it also prepared you for the giant ball of crap that was about to hurtle into your local theater. There was also Alien's now-iconic "In space, no one can hear you scream." From that one line, you know it's going to be good and scary, and it's going to be good and scary in space. Just going from Benjamin Button's tagline, you'd never know what it was about. Is it something you'd find mass-inscribed in a Mother's Day card? Is it the personal philosophy of a mayfly? So to help you decide what to seek out (or what to avoid) here are are a few alternative taglines for recent, current and upcoming movies.
Animals have taken over Movies Without Pity! At least for this entry. First up, Walden Media has acquired the latest in a long line of live action talking animal features. The Hollywood Reporter says: "The project, titled Housebroken, takes a comedic look at a group of talking animals forced to live under the same roof when the two halves of the couple that owns them moves in together." [Isn't that the plot of Step Brothers? - Zach] "It's based on a pitch from Made of Honor scribe Adam Sztykiel, who will write the screenplay." Talk about a ringing endorsement! "From the guy who turned Dr. McDreamy into a maid of honor comes a different kind of animal!"