Product placement has long been a part of the James Bond franchise. Many of Bond's toys are pure technological fiction, usually cooked up by a frequently exasperated Q, but some of the gadgets and toys have real-life counterparts. Which means there's real-life money to be made from them. Variety has come out with a list of some of the brands that will hype Quantum of Solace in ad campaigns, and in turn be hyped by the film. First on the list is a diminutive golden roller skate that remarkably comes equipped with air bags. Oh, wait. No. That's actually the Ka -- Ford's wee European hatchback.