Having learned the hard way on Halloween nights as a child, snarfing candy hand over fist, I've long been a big believer in the old adage that you can have too much of a good thing. One person that doesn't seem to feel that way is James Cameron, who has spent the last ten years working on bringing his next project, Avatar, to the big screen. And in a plane just off the big screen. And now in a plane just off the even bigger screen. Lost yet? What I'm referring to is today's announcement that not only will Avatar be released in 3D, but it will also be released in IMAX 3D.
It seems everyone, from high-ranking Hollywood executives to Joe car enthusiasts to hipster entertainment columnists, knew that Fast & Furious would do well in theaters this past weekend. After all, the only other new film was the indie comedy Adventureland, which isn't exactly Superbad, and the biggest threat from last weekend's holdovers was the kid-targeted Monsters vs. Aliens. But the film actually surpassed expectations, bringing in $72 million in the U.S. alone, giving it the biggest April opening of all time, plus another $30 mill from overseas. All of a sudden, Vin Diesel, Michelle Rodriguez, Paul Walker and Jordana Brewster are moneymakers, and they're gonna be getting a lot of offers in the wake of this. If this smart-ass entertainment columnist may offer some suggestions, I've got a multi-part plan for success for each of them.