Let's play a guessing game. What movie, if any, will unseat Will Smith's Hancock this weekend? Well, let's look at what's opening and make an educated guess. First up is the sequel to that OTHER superhero movie that's opening in July, Hellboy II. The first one made money, and is something of a cult classic, and (like Dark Knight) Hellboy II reunites its cast with the director of its predecessor. I loved the original film, but this in no way has the same drawing power as Will Smith. Fans of Pan's Labyrinth director Guillermo Del Toro will go, as will Hellboy fans, but that's not enough.
Sometimes you get a nice slow one pitched across the plate. To promote Meet Dave, the new Eddie Murphy movie opening July 11th, Twentieth Century-Fox is using a 15-foot replica of Murphy's head. The 3-ton noggin has made appearances in Washington D.C., and should be in Times Square by the time you read this. The latest proof that all marketing people should be tarred and feathered is also interactive. No, it doesn't scream profanities! This is the PG-rated Ed-DEE, safe for kids and blue-haired old ladies! It's interactive because, as the newscaster on this site explains in the web video, you can actually climb into the replica of Eddie Murphy's head. Why on Earth would you want to do that, you ask? So you can find out what the hell Eddie was thinking when he made Norbit.
Film industry relationships are complicated. Most relationships are, but at least with marriages and dating, we at least have some frame of reference. Our friends or family members have been through the same things we have, and can share their experiences with us. And if not, we can always watch the wack-jobs on Maury to make ourselves feel better. Let's look at the relationship troubles between DreamWorks SKG and Viacom Inc.'s Paramount Pictures, as reported by Zap2it, in terms we might be able to relate to.