It's hard to judge Twilight like any other movie, for a number of reasons: First off, you have to consider the audience. It was sort of made for them, and if it appeals to them, it's a success, right? Then there's the buzz factor: How much would we like this movie if there were no buzz? Finally, there's the fact that it's technically an independent film that's been widened due to said buzz. If watched as an indie, the movie might make people feel very differently than it does in its current context. All of these elements are important when reviewing Twilight, so I'm trying to keep them all in mind when I say what I'm about to say.
If you've been living under a rock for the last few months, then you may not know that Twilight, the first in a planned series of films based on Stephenie Meyer's vampire romance novels, is about to hit theaters. The film had its Hollywood premiere Monday night in Westwood Village (a couple of zip codes west of Hollywood, actually), and I don't know if you've heard this, but the franchises' mainly female fans are just a teensy bit excited. Hundreds of fans camped out in Westwood to catch a glimpse of the premiere and the film's stars. Had I known it was on Monday night, I would joined them with a bottle of shampoo and a hairbrush for star Robert Pattinson. From the pics of the night, I don't think he's been intimate with either in well over two weeks.
I've heard of a studio greenlighting a movie's sequel after a great opening weekend at the box office, but I can't say as I've ever heard of a sequel getting a green light on merely the expectation of maybe having a great opening weekend at the box office. Despite the fact that the film doesn't open for another month, Summit Entertainment is already readying a sequel to Twilight, the film based on the first book in Stephenie Meyer's vampire novel series. The maybe-great opening weekend they're expecting? Summit has issued an estimated opening weekend take of a whopping $20 million. Yeah, that's it. So they don't expect to make their money back right away (the film's budget was $37 million) but they're firing away on sequel. I guess it helps when you have source material?