Hard as it may be to believe, Gore Verbinski and Johnny Depp's fourth collaboration, The Lone Ranger, arrives almost ten years to the day since their first team-up, Pirates of the Caribbean: Curse of the Black Pearl, docked in multiplexes. And, much like its predecessor, this rebooted take on the vintage masked cowboy -- who has been patrolling the 19th-century frontier on radio, television and film since the '30s -- is going into blockbuster season as a major-league underdog. Pirates, of course, overcame initial skepticism surrounding its theme park ride origins, Depp's then-uncertain box office appeal and the general poor track record of pirate movies (Cutthroat Island, anyone?) to become one of the past decade's most profitable ongoing franchises. And the duo's past success (coupled with a desire to secure more seafaring adventures with Captain Jack Sparrow) was undoubtedly the main reason Disney took a chance on The Lone Ranger, to the tune of almost $250 million. But if Black Pearl was a textbook example of cinematic alchemy -- where a myriad of unlikely elements somehow came together to form gold -- The Lone Ranger turns out to be less a precious metal than an especially sizeable cow patty.
We critique all the big movie ads that aired during last night's big game, from Iron Man 3 to World War Z.
A Festival for the Rest...ival, Animation Desensitization, Camera... Action Jackson!, For Kids!, For Your Amusement (Park), Lights, Little TV Shows That Done Hit the Big Time, Separate but Sequel, Taste the Reading Rainbow, The Biz, The Casting Conch, We Call Do-Over, You KnowDisney's Big Day: Cars 2, Pirates 4, Lone Ranger and Plenty of Depp!
At Wednesday's Walt Disney Studios Showcase, the Mouse announced a ton of new projects, most of them starring Johnny Depp. Not only will the actor definitely be playing the Mad Hatter in director Tim Burton's motion-capture CGI Alice in Wonderland (as rumored back in July), he'll also be returning as Jack Sparrow for yet another Pirates of the Caribbean movie (that's four now, for those of you not counting at home). What are they going to call this one, Pirates of the Caribbean: The Curse of the Successful and Still Mildly Enjoyable Franchise?