Although snippets of the song first debuted in Coke advertisements, people yesterday got their first full listen of the new Bond theme song by Alicia Keys and Jack White. There was a lot of anticipation for this ditty -- the first duet in the Bond franchise's history -- so it's unsurprising that for many it doesn't completely live up to the hope/hype. Radio 1 listeners heard "Another Way to Die" for the first time and, according to the BBC, reactions were "mixed." A Los Angeles Times blog dings the song for relying on elements of the "instantly recognizable Bond theme" for its hooks rather than rather than coming up with anything new of its own. Another complaint is that the singers' voices are "not meshing well". My main problem with it is that I keep wanting to type "Die Another Day", Madonna's similarly-titled Bond song from a few years back.