Just when I think they've come up with a marketing ploy that couldn't get any stupider, the advertising world does me one better. Variety is reporting that Prada, who I hear has pretty nice stuff, is releasing nine short films on their website that will tie in with the launch of its new men's fragrance, Infusion d'Homme. No, seriously. They gave nine up-and-coming directors the chance to produce the films by "giving them the creative freedom to express what the perfume visually represented to them." Interestingly enough, none of the films depict an average Joe forking over a large sum of money to get a shot in the arm with a syringe filled with a tiny little man. Maybe my creative interpretations are a bit too literal, but I don't need to smell Infusion d'Homme to come up with that visual.

Tags: art films, cologne, Infusion d'homme, Michael Merryman, perfume, prada