Every man wants to be Bruce Willis, but do they all want to smell like Bruce Willis? Most of his films end with him covered with sweat, grime and blood (his and others'), and we have to imagine he has a bit of a funk to him, as well. But that's probably when Willis most needs a strong cologne, so it actually kind of makes sense that he would get his own brand. The uncreatively named "Bruce Willis" supposedly smells like grapefruit and pepper, and it's gotten us thinking about what other action stars would want their colognes to smell like. Since Willis will appear alongside pretty much every action star alive today in next month's The Expendables, we thought we'd start there. With any luck, you'll be able to buy a gift set of all nine by Christmas.
Just when I think they've come up with a marketing ploy that couldn't get any stupider, the advertising world does me one better. Variety is reporting that Prada, who I hear has pretty nice stuff, is releasing nine short films on their website that will tie in with the launch of its new men's fragrance, Infusion d'Homme. No, seriously. They gave nine up-and-coming directors the chance to produce the films by "giving them the creative freedom to express what the perfume visually represented to them." Interestingly enough, none of the films depict an average Joe forking over a large sum of money to get a shot in the arm with a syringe filled with a tiny little man. Maybe my creative interpretations are a bit too literal, but I don't need to smell Infusion d'Homme to come up with that visual.