Toyota's offshoot brand Scion was designed to appeal to teens and early twenty-somethings looking to buy their first cars. Their web site is so cool it makes cool people feel like nerds. It makes me feel like... what's one level below a nerd? Okay, maybe two levels. Anyway, I bought one of their cars a few weeks ago. Unfortunately for Scion's much wished-for youthful image, so did a lot of other people a wee bit outside the target age range. Variety reports that instead of breaking out the Geritol, Scion will try to appeal to the youth market by hiring Roman Coppola (CQ)to direct a series of short films called The Fist of Oblivion to run on the automaker's site starting in November. Its star will be an ex-cop kung-fu master who's hunting down a friend who framed him for a crime. Also, he's a puppet.
You're going to hear this a lot between now and March 6th, 2009, when the movie comes out (mostly right here), but Watchmen is a really good comic book. How good? So good that it has commercials in it, and you actually want to read them. Okay, so they're fake ads for various fictional products put out by the World's Smartest Man, Ozymandias (left), a former member of the superteam the Minutemen, but that's beside the point.
Think your local theater shows too many previews and commercials? Theaters in England will make you think differently. At the Odeon Theater, I discovered where Regal Cinemas got their idea for that ridiculous package of pre-movie commercials they used to call "The Twenty." The Odeon's package was more like "The Forty," and no, it didn't come with an endorsement from Ice Cube. The only thing scarier than the theater's 8 million showings of High School Musical 3 was the amount of time between when the lights went down and the actual movie came on. The theater was nice and comfortable, but I felt like I was watching Reverse TiVo.