Welcome to today's episode of "When Keepin' It Fake Goes Bad!" News item: Using the patented New Yorker magazine "It's satire, folks!" excuse wasn't enough to keep Dreamworks from getting into hot water over its movie-within-a-movie website for Simple Jack. Simple Jack is a feature within Ben Stiller's upcoming war-and-blackface satire, Tropic Thunder, wherein Stiller's character, Tugg Speedman, attempts to win an Oscar by playing a mentally challenged man. The marketing folks at Dreamworks thought it would be a great idea to publicize the film-within-a-film by making a fake website for it. After all, it worked for their other film-within-a-film, Satan's Alley, as well as for Kirk Lazarus, the actor played by Robert Downey Jr. in Thunder. With Simple Jack, however, Dreamworks' marketing team got their pictures hung up on the jackass wall. Apparently nobody at the studio thought anyone would be offended by Simple Jack's tagline: "Once upon a time, there was a retard." They wuz WRONG! Folks got upset, and the website for Simple Jack got Simply Canned.