You've seen them on DVD store shelves, and they've made you do a double-take: The Da Vinci Treasure. Sunday School Musical. Snakes on a Train. They certainly look and sound familiar, and that's the point. They're all movies by The Asylum, a production company that made low-budget horror movies until they realized that their sales spiked whenever they themed, timed and named their releases to coincide with mainstream theatrical films. Four years later, they're turning out at least one tie-in film, or "mockbuster," per month in addition to films with no tie-in, but usually some crazy premise all its own. This week, their newest movie, The Land That Time Forgot, hits rental stores and Redboxes near you, so we talked to producer and Asylum co-founder David Michael Latt about their business model, the C. Thomas Howell connection and how Mega Shark met Giant Octopus.

Tags: C. Thomas Howell, David Michael Latt, mockbuster, The Asylum, The Land That Time Forgot, Transmorphers