It doesn't hurt that Hellboy is played as a marvelously oafish superhero by Ron Perlman. And those viral sites and the recent series of promotional videos couldn't hurt in drawing in any stragglers who weren't already on the Hellboy bandwagon. (My favorite is this one starring Chuck from Chuck.)

But they're all hilarious and wonderful in their own way. And then there's the actual movie trailer, which has Hellboy at his snarky best and effects and creatures that look like they could have come straight out of Pan's Labyrinth. It looks like it has the best of everything: comedy, action, effects and that big red demony-looking guy you can't help but love.

Reviews by People Who've Actually Seen It:
Rotten Tomatoes
Variety