So while present-day Lana looks into a mirror (she likes to do her own eyebrows), we're transported to what I assume is the early 1970s, where a gussied up Lana has taken a film crew to Briarcliff. They observe that the chances aren't great that they'll just be let in the front door. Good thing Lana knows another way inside. As they walk through the tunnel, Lana communicated her intentions to the crew: she wants shocking footage and as much of it as possible. She wants to shake the public out of their complacency by the horror of the conditions. Back in the present day, with the cameras rolling, Lana confesses to April that the image she projected of herself was one of a crusader for social justice, when the reality was, she operated out of ambition. She left print for television because that's where she saw the future and she made Briarcliff her first big story because it was full of buzzy things like crazy people.