Oh, but wait. There is a third "super" phrase that the models must know about, and it is super mogul. It involves being a business woman, and also learning about how Tyra went to Harvard. You knew she couldn't get more than three episodes in without bringing that up. Tyra wants the girls to think about marketing, leadership, strategy, global marketing, accounting and finance. Those crumpled up wads of paper that the Brits threw at the beginning of the episode were actually very complex spreadsheets.
Tyra then ships the girls off to meet with Kelly Cutrone, who is waiting at an old derelict warehouse. She wants the girls to know about all the aspects of the fashion industry -- not only in front of, but behind the camera. Their challenge is to create an ad campaign for Kelly's client, Very.com. Very.com is a top tier, online British retailer. The Brits already know about Very, so Annaliese thinks they have an edge. The theme for the campaign will be love and luxury. How about love and luxury and Harvard Business School and 30-Never? There are two teams -- the Brits and the Americans, naturally -- but the girls will be shooting individually. This shoot will encompass their photo for the week. Each team will have to have girls in different roles including a leader, and people to do wardrobe, hair and make-up, props, and casting. The photo shoot is the next day, and also there is random shilling for the Virgin Mobile phone. Making Cutrone do the dirty work on her first week on the job! I know it's the wrong show, but I would love to hear her try to sell Jennie-O turkey at some point this season.
The teams split up, and the Brits seem to want Annaliese to be their leader. Azmarie is quickly chosen as the leader for the Americans. Both teams strategize for a bit, until Kelly tells them to "Go, go, go, go" and rolls her eyes. It kind of makes you long for the boring niceness of Twiggy, even. There is some confusion amongst the Brits, and Kelly sternly asks who is the leader. Annaliese cops to it, and Kelly tells her that she's not leading it. Poor Annaliese is terrified, and to make matters worse Kelly points at herself and says, "This is a fierce leader." She then points at Annaliese and says, "This is a confused leader." From the stress of it all, Kelly Cutrone has apparently swallowed her own lips. She says that the fashion world is a cutthroat business, and you can't show any sign of weakness. And poor Annaliese has already shown a bunch of it! As we think about whether Cutrone is going to have her seared or tartare, we head to commercials.