Nigel reappears to tell the girls that he hopes they created a million dollar fragrance, and will in fact be launching their smelly wares to their fans and the general public tonight. Each contestant will be assigned a station, which consists of a bathtub filled with water, their perfume, and bath and shower gel infused with their various fragrances. Nigel tells the girls that they should literally be in the bathtub, selling their fragrances to the public, from the bath. None of the ladies look like they think this is very fun. But Nigel says that it's important, and that their fans will be scoring them and determining the challenge winner. What's more, the winner of the challenge will be safe from elimination at this week's judging. Laura suddenly is beside herself with excitement, or maybe she's having an episode. Somebody should probably stick a wallet in her mouth either way.

The girls are instructed to get glammed up, and they seem to have wardrobe and makeup selections waiting for them backstage. Bianca is the unhappiest of all, and says that the whole thing is crazy. She adds that Eva would never lower herself to selling perfume from a bathtub, and neither would Toccara. Nor, she says, would Tyra, who conducts herself as a business woman. I think Bianca is forgetting about how Tyra once outfitted herself as the "Good Fierce Witch." It's just, you know, she's fucking crazy. But Bianca plans to conduct herself as a lady. In an interview she asks, "When am I going to be taken seriously as a model, rather than a gimmick?" Probably when she stops appearing on America's Next Top Model altogether, I'm thinking. Bianca says that she knows her brand better than anyone else and knows when to say no. She tells the other ladies that you'll never get respect as long as you keep doing stupid shit, and you can tell by Lisa's face that she's long since given up on "respect" as a concept or practice. As Lisa says that Bianca's digging herself into a hole, and we reflect on how lovely it is to see someone actually call this show out on its shit, we head to commercials.

When we return, the launch party is in full swing. There is a red carpet, and fans, and, judging by Laura's extra-drunken voice, readily available booze. Additionally, there is a special guest: Eva "Marcille," winner of Cycle 3. You may remember her as Eva the Diva. I personally remember her best as Eva Pigford, because that is her name. Marcille = lipstick on a Pigford. Eva has a microphone and interviews the girls, asking them, "What sets your fragrance aside from everyone else's?" That's a particularly great Freudian slip, and for a moment I hope they'll all answer literally, like, "Oh, it's true, mine sucks too. Don't even bother, just put it over there and forget about it." By the way, Eva looks kind of insane, with white-blonde hair that will burn your retinas if you stare too long. Laura is her cute self when Eva interviews her, talking about how sweet and natural-smelling her fragrance is. Lisa, looking like she just crawled out of a dumpster after a particularly memorable bender, talks about "Neon" and how she's a Cali girl and let's have a good time blah. I can't imagine that, seeing her in such a state, I'd actually want to smell like her. But people are strange.