The concept of the commercial is that Ann and Chelsey are two friends -- already this will require a feat of acting -- who are vacationing in a quaint little town. Their commercial co-star is Lash Blast Fusion Mascara. Of course. Jay is expecting a lot of clumpless glory out of both of the girls. As a makeup artist applies the product to Chelsey's eyelashes, she tells him that she totally uses Last Blast Fusion Mascara at home. She's such a suck-up. All this will do is make the Italian crew think that she has bad taste! Ann takes a look at the voice over script. She says that at first she was nervous about having to compete against Chelsey in the commercial, due to Chelsey's somewhat more developed personality. However, Ann did really well in the motion editorial, and even got first video, so she's trying to figure out how to transfer that energy to Cover Girl and be as commercial as she can. Chelsey, meanwhile, thinks that she has more confidence than Ann does. Ann is beautiful and takes great pictures but, Chelsey points out as she has a thousand times before, she's a bit lackluster in the personality department. Chelsey's plan is to bring it 150%.
With both girls fully prepared, they sit at a little café table and Jay tells them that he wants freshness the whole time. It has to feel real, or they'll look cheesy instead of easy and breezy. He calls action, and Ann and Chelsey interact for a second before diving for their purses and the product within. Natural! Chelsey says that a Cover Girl is somebody who's comfortable and confident with themselves, and who knows who they are. Jay cuts and directs a little bit, telling Chelsey to try to look happy as she reaches for her product, and not like the rag that she can sometimes be. Grabbing your bag is a happy, joyful experience! The next take seems to go better, and Jay says that they have natural born actresses for a change.