Back in normal film, Les is now strolling around the sporting-goods store, holding a cup of water. He brings it over to Ray. There's no sign of Eat Me or Flood anywhere. Les holds the water up to Ray's mouth and lets him drink. In the back, the other hostages appear to be doing some kind of yoga movement. Ray says he knows who Les is. He says he used to love Les's show, and that it inspired him to be a cop. In thirteen episodes? He says he was in rehab for his knee. "I loved Jack Wesson," says Ray. Les says he did, too. Ray: "You know, he wasn't an ordinary TV cop; he, he, he was real. You know? He had problems. Like the sister with Lupus? And that crazy partner Smith? You were one heroic son of a bitch." He says that he wouldn't normally ask this -- and for a moment I think Ray's about to ask for an autograph -- but instead, he asks Les to step up, to be a hero, and help him out:"These two, they're not gonna let anybody go in Mexico. They're gonna kill 'em and dump the bodies." He says he needs Les to be a hero again, and Les hears it echo in his head over and over.
Flashback to the opening credits of Insured by Smith and Wesson. Now, I'm too young to know this, but the forum informed me that this footage is from Riptide, which I wouldn't know from Blue Thunder or Manimal or even Magnum P.I. But it's old footage of Joe Penny and it looks like that scene in Boogie Nights and it's pretty damn funny.
Then, in a completely unrealistic moment, the cover of The Hollywood Reporter gets stopped the presses to display in bold right in the middle of the front page: "SMITH AND WESSON TAKES A BULLET! Show cancelled after 13 episodes." And there's a gigantic picture of Joe Penny, as if Wesson came first in the title.
In another brilliant moment, we see the marquee advertising "Moments from Mamet," staring Les Van Buren, "Formerly of KBC's Insured by Smith and Wesson." We pan past the bright lights of the theater in slow motion as we hear Joe Penny do a scene, all by himself, from Glengarry Glen Ross. The theater is completely empty except for two ushers, who talk about how pathetic it all is. One usher says he tried to cancel the show, but Les said it had to go on. "Oh, actors," the other usher moans.