The Doctor jumps up, suddenly taller, and walks right up into the face of God on the screen: "Now, you tell me, God of all Daleks, because there's one thing I never worked out. The words Bad Wolf, spread across time and space. Everywhere, drawing me in. How'd you manage that?" Here we go. "I did nothing," says God. And why would he lie? The Doctor scoffs: "No secrets now, Your Worship." God insists they weren't part of the design: "This is the Truth of God." Then what's the Bad Wolf? The Bad Wolf is not part of the Truth of God -- it's the thing that takes that "truth" apart. The Doctor looks up at the Bad Wolf Corporation sign, and the music goes, "Ya'll are not even ready for this shit."

There are four chickens on a spit (three pigs would have been insanely cool) as Jackie blathers on and on that the chicken place is now so classy they're selling shitty-tasting coleslaw. It's a very nicely visceral way of smacking you over the head with the suckiness of Rose's sudden reality check. Mickey and Jackie have a smashingly inane and Britlarious conversation about the new pizza place in town ("What's it selling?" "Pizza." "Oh, that's nice.") as Rose stares a million miles into the distance, terribly sad. Jackie finally gives up trying to have boring conversation and pleads with Rose to eat, but Rose just shakes and worries. And this made me yelp: all through this conversation they're about to have, there's a poster stuck to the window by her head, and do you know what's scrawled across it?