This starts the five-minute Office Depot commercial, during which Lorelai talks about how great office supplies are and Richard is amazed that they put so many different choices all in one place. Lorelai dumps packages into the cart, barely looking at what she's choosing. Richard complains about the amount of paper-clip options. Lorelai picks out a coffee pot with the following eenie-meenie-miney-moe: "Ugly, crappy, German...ooh, pretty!" She can't reach the pot, though. Richard is upset that nobody's around to assist the paying customers. Lorelai says that's how they can afford to sell these pots at 40% off. Richard's impressed with the deal and grabs the coffee pot down from the shelf himself. So, what's Best Buy's deal, then? Or Staples. Don't ever go into a Staples. The people who work at Staples hate you for making them possibly have to work. They will ignore you to the point that you think you might not be visible. I'm pretty sure I could rob a Staples and they'd help me open the register. The problem is that since they never help anyone long enough to purchase anything, I'm sure the registers are completely empty. Richard says he must be old, since he doesn't recognize most of the supplies in the store. Lorelai stops and says, "Well, here, Dad, we have an assortment of magic sticks, and when you press down on paper, writing comes out." Richard says he understands pens. Richard picks three pens. Lorelai says he's cute, and then buys about three hundred, explaining that he's going to lose half of them, and then he'll be happy to have the extras. Richard picks out a tiny package of paper. Lorelai tells him he has to spend money to make money, and grabs a giant box of paper. She says the box is cheaper. He asks how she knows all of this stuff. She says that's how they do it at the Inn. They grab a stapler and staples. Post-Its. Richard delivers a Post-It commercial about how great they are, and how he's going to buy an extra package for Emily since he sees her use them around the house to remind her of things. "She'll think it's Christmas," Lorelai says. She suggests a three-hole punch. They run off to buy more supplies.
The "amazing" quotient is filled as Rory describes an author (Dawn Powell) to Lane. They're walking through Stars Hollow proper. Rory delivers an ad for Dawn Powell until she and Lane see a new store being set up. They look through the windows and see a bass, guitars, and other musical things. Lane's so happy that a music store's going up. She says it's the first step towards Stars Hollow becoming cool.