Rudy and Mike go to the Gazette office to talk to Howard The Personals Ad Guy; they want to see who else Dead Date dated. Personal Howard wears an argyle sweater vest from the Socially Awkward Collection by Dockers; he says the ad information is confidential, and refuses to tell them anything. Mike insists that since this is a murder investigation, "confidentiality goes out the window." Personal Howard holds his ground and says that the paper is obligated to keep personals members secret. Mike threatens to fire him. Personal Howard says that Mike doesn't have the power to fire him. Rudy threatens a subpoena. Personal Howard says he'll gladly cooperate if subpoenaed. See, because Personal Howard lives in the United States, where even geeks have civil rights. Rudy and Mike watch him go upstairs to his office, exchange a look, and then chase after him. Yeah, if Law & Order were created by Kevin Williamson, the voice at the beginning of each episode would say: "In the criminal justice system, there are three separate yet equally important groups: the police, who investigate crime; the district attorneys, who prosecute the offenders; and THE STUDS WHO JUST HAVE A FUCKING HUNCH. And actually, this last group is really more important than the other two. These are their stories. Chung-chung!"

Mike storms into Personal Howard's office and tells him to cut "the self-righteous privacy-act business" and tell them what they want to know. Mike picks up a tin box decorated with little-girly pink and purple stickers off Personal Howard's desk. "Do you mind?" says Personal Howard, grabbing the box back. See, maybe Personal Howard is just one of those straight guys who are into Hello Kitty. I've met guys like that. Through the personals. No, really. Personal Howard explains that privacy helps reassure the desperate and lonely people who place personal ads. "Surely you can understand the need for privacy, right, Sheriff?" Rudy shoots him a dirty look and says he'll be back with a subpoena. Mike threatens to get Personal Howard fired again. "Ooh, I'm so scared," says Personal Howard. "On what grounds?" "You're too cliché for your position," says Mike. Um, it's Episode 6: suddenly "too cliché" is a problem? Mike leaves. Personal Howard picks up his tin sticker box again and smiles at it.