Eleanor is bashing models for the Bendel's launch -- "This one missed her cue at the Chloe show because she was throwing up a pear" -- and her assistant, the awesome and beautiful Laurel (one of the many minority counselors at Harbor) reminds her that she's still heading too up-market, and tells her to think more like American Apparel. Which Eleanor hates, of course. "If this person is supposed to represent Waldorf Designs, you have to find me someone...worthy of the clothes. Someone like me." They look over at Blair, and Eleanor thinks. "Someone like...my daughter." Blair rolls her eyes, but Serena's on it. So is Laurel. "Well, why not her? You want your line to represent the Waldorf lifestyle. Who better to represent you than one of your own family?" Laurel can roll with the punches, I love her. Eleanor muses that B was her "first dress form," which tells you eeeeeeeverything you need to know, and S shoves her toward them. "She'd love to!" Everybody agrees to it so fast, B's head spins. "Eleanor Waldorf, meet the new face of Waldorf for Bendel's." B practically does a back flip, and her beautiful smile is blinding. Even Gossip Girl's like, "How awesome for her! And S helped!" So immediately everybody, even people who'd never see the show, were like, "And Serena is going to fuck it up somehow, of course." But of course!
Serena, B, and the Rainbitch Coalition lounge around upstairs at the Waldorf's house, where Serena is maxing out on excitement about Eleanor's..."clothes"...and Blair's trying desperately to protest and not get her hopes up. It's heartbreaking and nothing has even happened. Kati and Iz catfight in the seashore susurrus that is their contribution to the show, and Blair tries to show them how it's done, and it's actually cute and unforced for once, and finally Serena jumps up and she's all, "You're missing the key! Look, look, look. You gotta put the hand on the hip and pop. That's how you gotta do it!" This last line said in freakishly perfect Tyra diction. We rewound it like a dozen times. It's so weird, it's like when Xtina did Kim Cattrall on SNL that time and it was spooky like The Ring. The other girls are adorable while S's phone rings ("Pop." "Pop." "Pop.") but just as she's answering, Blair whisks the phone out of her hands.