To teach Joe a lesson, Ramsay sits him down at a table with a bunch of food Ramsay ordered. Joe is taken aback by the amount and even asks, "Did you want all this food now? Do you have friends with you?" Ramsay's M.O. here is for Joe to see the amount of food that gets served to just two people. It's a lot but hey, much less than Cheesecake Factory. Or so I've heard. Ramsay explains how Joe has no friggin' idea how to manage a restaurant. Joe listens, and then Ramsay goes off on him for not being able to make even bruschetta properly. The shot we see makes the bread look more burned than grilled. Joe starts to pout and gets angry and announces, "All right, you know what? Why don't we make it a fucking public issue now? There's customers here, there's customers here -- I'd rather have this conversation downstairs!" Honestly? The customers didn't seem to notice them until Joe himself raised his voice and started waving his hands around. Ramsay asks if he's scared. "Am I scared? You're embarrassing me in front of my customers!" Joe whines. Joe, meet Kitchen Nightmares -- it's a show where you get embarrassed. Kitchen Nightmares, meet Joe -- he's a dumb-ass.
Ramsay pays a visit to Joe's wife at their nice and large and very white home. Ramsay jogs upstairs to meet one of Joe's three boys, Evan. "Nice to meet you -- girlfriend's name?" Ramsay teases. Aw. Back downstairs, Ramsay gently tells Melissa how much her husband sucks as a businessman. Melissa tears up and cries, and Ramsay says in a complete monotone, "Please don't get upset. I don't want you to get upset. Please." Maybe in a bathroom now, where Melissa has access to Kleenex or toilet paper or something to stanch the snot, Ramsay continues to talk to her about how in debt they are and how it can be turned around. The camera peers in through a cracked door to make us think we're illicitly listening in on a conversation on a reality show. Ramsay slaps Melissa a few times on the knee and promises to help them.