The next day, Don comes in and hands his coat and hat to Peggy, quizzically responding to her lack of a salutation with "Morning?" Peggy recovers and tells him about a meeting in the conference room, and Don leaves her to look vaguely disapproving.
When Don enters, Roger is blowing smoke up Ken's ass for finishing the story, although it seems out of character for him to care. He adds that the piece wasn't much to his liking, "but I think it showed an uncanny understanding of what most people like." Haaaa ha ha. "You understand sheep, and we need that around here." Roger instructs Joan to run the meeting, and we hear from Ken, Pete, and Don in turn before Peggy enters and interrupts, saying that Don has a visitor. Don's thrilled to get out of the meeting -- until he hears that the man's name is "Adam Whitman." Don's visibly flustered, but pulls himself together enough to "go deal with this." At least that hangover's gone. Presumably.
Out in the reception area, Don sees the man in question with his back to him, and asks, "May I help you?" The guy turns, and he's an unassuming strawberry blonde of about twenty-five who stares at Don with stars in his eyes: "It's you. It's really you." He calls Don "Dick," and when Don claims not to know what he means, Adam gives him the benefit of the doubt and says he knows he's all grown up now, but he's Adam. "Your little brother." He shows Don the picture of him and Roger, presumably the one from Advertising Age Don mentioned earlier, and the show may have managed to sidestep jinxes, but in so doing ran smack into Irony. Don takes his brother outside and tries one more time to deny his former identity, but Adam's ruthless earnestness will not be stopped, and Don eventually agrees to meet Adam for lunch at a nearby coffee shop.