After an hour and forty-five minutes of waiting, Don and Roger get called in and Roger remarks, "Better than I thought." Heh. After handshakes between the five men, one of the two other Dow higher-ups says that he thought they were going to bring his son-in-law and Ed replies, "Ken knows better." Nice. Ed asks what's so urgent and Roger corrects him that he said "imminent," but this little back-and-forth isn't why Don's there. He tells Ed that he's been reviewing Dow's materials and he feels they're in desperate need of change and by the way, he doesn't want to hear any more about the letter. Roger steps into the fray to vent about Lucky Strike, but Don steers the conversation back to Dow's agency, saying they're just running the same work over and over, which means Dow is paying premium prices for them to work on other things. The same Dow underling points out that they have fifty percent market share across the board, but Don argues that that's because they have a great and diverse product line. "And you keep making more, because even though success is a reality, its effects are temporary." He goes on that their former client London Fog one year sold eighty-one percent of the raincoats in the US, but they didn't stop working on their Creative, "because eighty-one percent isn't enough." It's a good line, but I hope if they do sell eighty-one percent for Dow one of these yahoos doesn't throw it back in Don's face. The heretofore-silent underling asks about napalm and Don gives a patriotic speech about how it's there when America needs it and if Dow weren't still trying to play hard to get I'm pretty sure the guy would have stood up and saluted on the spot. Ed, however, is unwilling to succumb just yet and tells Don that regardless, they're happy with their agency. Don doesn't buy it though, nor does he stop for breath as he retorts that they may think they're happy because they're successful for now, but he's not going to settle for fifty percent of anything. "I want a hundred percent! You're happy with your agency? You're not happy with anything! You don't want most of it, you want all of it and I won't stop until you get all of it!" He gets to his feet, controlling the meeting up to the end and Ed thanks him for stopping by, any smarmy condescension beaten out of him by that speech. It certainly wasn't anywhere near subtle enough to deserve the hypnotic music of pitches past, but I'm glad Don's got his head back in the game all the same. So is Roger, I think, despite this little comment: "I'll buy you a drink if you'll wipe the blood off your mouth." Hee.