...while Don is still at the office, chatting with his Dictaphone about ideas for Sno Ball. He's not thrilled with himself until he comes up with an idea about Sno Balls being so tempting and sinful that they'll send you straight to hell without passing Go, I think, and man, it's been a while since we've watched him struggle like this. At least the idea of temptation ties in with Betty's storyline, but remember when Don couldn't open his mouth on Creative subjects without the accompanying Music of Poignant Ideas? He then actually says out loud that Snowballs are "sinfully delicious," but although he immediately castigates himself, I do thank him for it because it reminds me of Victor Garber's guest appearance on Will & Grace. ("Say it, bitch.")
Betty gets home and if you're wondering where her head's at in the wake of seeing Don's new pad, she runs to the refrigerator, sprays some whipped cream straight into her open mouth and then moves to the sink and spits it out. Betty, given the drug culture of the time period, I feel compelled to inform you that there are more fun ways of taking your mind of your troubles than using that can.
In a pitch meeting in Don's office, Peggy throws out the idea of featuring Sno Balls in a takeoff on a New Yorker cartoon; it's okay, but it needs work and when Don points that out, her defensiveness is fairly unwarranted in my opinion. Not having the energy to take her on though, Don moves on to Ginzo, who hilariously skewers Peggy by starting with "As much as I hate following another comedian" and then pitches his idea in a more LCD way than the drawings seemed to indicate, with merely "someone" that kids hate getting hit in the face with a snowball "and maybe a pig." Regardless of the lack of nuance, he gets some laughs and Don then advances the devil idea and it actually plays in the room, but the triumph is tempered by Ginzo being like, "It's nice to know you haven't forgotten how to do this job, old man." The kids file out and Don looks kind of mystified at the behavior of these whippersnappers and it probably wouldn't even cheer him up to know that Stan is 37 in real life.
Speaking of people who feel like they've seen better days, it's time for a Weight Watchers meeting and after a couple of women get weighed in front of the class with mixed success, the... teacher? lets them know that the meetings are a way for them to share, to unburden themselves so they don't turn to food to solve their problems. Prodded by her neighbor, Betty offers that she had a bad week "out there" after a good week "in here" and goes on that she felt a lot of things she wishes she hadn't while in an unfamiliar place, but she still managed to lose half a pound. This garners her some applause, so I can't blame her for not going into detail about the whipped cream.