Last we saw our beloved Mad Men (and Certain Women, Subjugated Though They Were, as Was the Style at the Time), Don Draper said "fuck that" to being sold to yet another parent company, so he, Roger, Bert Cooper, and Lane Pryce took Pete, Peggy, Harry, and Joan off to form a new agency. Meanwhile, Betty said "fuck that" to being married to Don and thus went to Reno with Henry Francis to obtain a divorce.
"Who is Don Draper?" As season-opening thematic questions, it's a pretty significant (if obvious) one. The question is being asked by a bespectacled, shorthand-scrawling reporter for (we'll learn) Ad Age who is interviewing Don in the middle of a restaurant. Don takes the question silently, probably probing its deeper Dick Whitman-y double meaning for a moment, but ultimately, he's either not able or not interested in answering it. "What do men say when you ask that," Don wonders, condescendingly. Ad Age says most people think on it for a moment and then come up with something cute. "One man said he was a lion tamer." Don dismisses that kind of bullshit out of hand. Ad Age tries to prompt him by laying out what he knows of the Don Draper mythos: "Knockout wife, two kids, house in Westchester, take the train...anything? Now's your chance." Don is clearly uncomfortable about his personal life being up for discussion -- he doesn't even correct him about the "wife" part. Don finally says he's from the Midwest and "we were taught that it's not polite to talk about yourself."
Ad Age finally moves on to a question about a specific campaign for Glo-Coat, and Don's answer (he wanted the ad to be indistinguishable from a movie ... for the first 30 seconds, at least) is honest but a bit dull. Ad Age is finished and is basically like, "Uh, don't expect a long article," just as Roger and Pete arrive. Don makes introductions, and as Ad Age gets up to shake hands, he stumbles. Over his prosthetic leg. Roger, somewhat hilariously, is like, "So...what's up with that?" Ad Age simply replies, "Korea," which gives smarmy Pete the chance to jump in with his "we're grateful for your sacrifice" speech. You know, that spiel sounds hollow almost all the time anyway, but never more than when Pete Campbell is saying it. Roger smoothly hands Ad Age his card ("for when I finish my book"), and the man makes his way off. Roger wants to sit down for a drink, but they're off to their next meeting. It's all hustle with these boys now.
Said interview is with Jim and Bob of Jantzen swimwear. Jantzen whoever, who make, among other things, bikinis. Or, as they'd prefer them to be known, two-piece bathing suits. "Bikini" being a bit too smutty for their family-friendly image. Don, visibly chafing at their prudishness, asks if they want "women who want bikinis to buy your two-piece, or do you just want to make sure women who want a two-piece don't suddenly buy a bikini." Jim, the older (father?) of the two men pauses and aw-shucksily remarks that Don's fancy-talking "just tied a knot in my brain." Bob says they just want to best their competitors without "playing in the gutter." He adds, "That's just who our customers are." "Right now," Don answers.