As Marty shows he's perfectly committed to filling Sal's place by carefully covering his head with a lilac kerchief, Paul pitches his idea for an Aqua Net television spot to Don, saying the product is about not only hold but also beauty. He and Peggy take the front two seats, with Marty and Harry in the back, all creating the simulation of a four-door automobile. Peggy puts a scarf of her own over her head, and as Don and Ken watch, Paul says the woman in the back's scarf will blow off and her hair will fall apart, with Marty acting it out, even crying "Oh no!" in falsetto. Heh. What then will happen, as acted by our players, is that Peggy's character will hand her kerchief to the woman in back, and her hair will remain perfect because she uses Aqua Net, after which the tagline "Aqua Net: Arrive In Style" will play. Everyone gives the "camera" a big fake smile, with Marty having gone ahead and tied Peggy's scarf over his hair, and it's not like I don't want Sal to come back but this kid is showing an awful lot of potential. Don dismisses the pitch as having too much story, so Peggy pipes up with a sleeker modification and a new ending that Don is quite happy with. He then puts Peggy and Paul on Western Union, adding that since Hilton takes precedence they need to be ready to go quickly, and, as Harry notes, they'll need a TV spot to compete with phone-company ads. Ken muses that he likes getting telegrams, but never sends them himself, prompting Don to roll his entire head in Ken's direction and ask how that's supposed to help. Ken looks blank, while next to him, Allison gives a side-eye that suggests she just got even happier with her decision to turn him down. The meeting breaks up just as Pryce enters, which I'm guessing is not the first time that's ever happened, but it's just as well because he wants Don alone -- so he can present him with the signing bonus check for five grand that the accounting department has just now gotten around to cutting. Underscoring the idea that Don still is the only one who communicates with Connie, Pryce then asks if "your amigo" will be attending the anniversary party, and Don confirms it: "In his dressiest Stetson." Heh. Pryce is thrilled to hear it, and then tells Don he'll be speaking last at the dinner. "It's primetime. Please prepare." Don nods, and then Allison interrupts with the news that Pryce's wife is up in his office, which gets Pryce to rush out of there like he's late for his A-levels. Don asks Allison what's going on, and she conspiratorially whispers that she'll find out, endearing her further to me, but Don drops the idea. I'd be annoyed if we weren't going to find out soon enough anyway.