Peggy and Ken are with Harry in his office preparing for a call with Chevalier Blanc cologne, the impetus for which is that they've pulled their Beatles-influenced ad. Rick greets them and tells them sales have leveled off and when Harry points out that Valentine's Day is coming up and women need something to buy their dudes, Rick wonders why women would buy their men anything for that holiday. Inasmuch as I don't know why the holiday exists at all, I agree, but Peggy leans forward and says that it's true the Hard Day's Night ad was targeting women, but they can easily change that. Rick wonders how and there's a looooong pause (I'm sure someone in the room was counting the seconds) and then Peggy pulls an idea out of her ass involving Lady Godiva in Paris "as naked as we are allowed to make her" and we could of course discuss how Lady Godiva is getting prostituted here, but she's so far back in line I can barely see her boobs. The point is, Peggy's idea is a hit and I hope there's some of that lobster left for her.