And, in one of those bittersweet ironies this show never tires of doling out, just as Betty is declaring Don devoid of any feelings of family, he's about to make the most sentimental and family-nostalgic pitch of his lifetime. Yes, the Kodak people are coming into the conference room, along with Sal, Harry, Duck, and Don. The rather geeky Kodak guys are expecting a pitch that emphasizes the technology of the Wheel, but Don suggests trying to make a sentimental bond between the public and the product.