Mad Men

Episode Report Card
Couch Baron: A+ | 3 USERS: A+
Parting Really, Really Is Sweet Sorrow...

Betty tries to calm her down, but Francine blurts that she knows everything, and she came over because she thought Betty would know what to do. Betty asks why, and there's an amazing, long moment of silence in which Francine is clearly thinking, "Because Don's getting a significant secondary income from royalties off his book Philandering For Dummies." She refrains from verbalizing that, however, opting instead to say she doesn't know; after another long pause, she cries that she's so embarrassed. Betty hugs her, and FINALLY admits the truth of the situation by pointing out that Carlton doesn't know she knows. They then hear the noise of the kids returning home, and Francine seems to come back to her senses and makes herself scarce. A black woman named "Carla" enters and apologizes for being late; she offers to unpack the groceries, but Betty says she'll do it, and dismisses her. I don't know, Betty, but I think you should have taken her up on her offer. With everything that's on your mind, you're going to end up putting the booze away in the wrong place, and that will be a tragedy for everyone involved. When Carla's gone, Betty stands still for a long time, and then disappears into a room off the hallway. When she reemerges, she's got the phone bill in hand, and she considers for a moment before putting it away in her pocket.

Duck has started at SC, and is telling all the boys in the conference room that when he calls a meeting, whoever arrives after him is late. That's not much of a threat, unless he means that they'll be "late" in the sense that he'll dispatch them from this Earth. Seems extreme, but it could explain why he had to flee England. He then goes over their current accounts, and notes that the automobile, airline, and pharmaceutical industries are sadly underrepresented. After some talk about the sex belt (called the "Relax-a-Cizer" now), Duck offers a hundred-dollar bonus to the first man who brings him a meeting with a "decision-maker." He hands out a list of targets, and suggests they make an effort to run into those people. As an example, he says that he was in a steam room somewhere for an hour and a half earlier that day, and in addition to losing four pounds, he learned that Kodak is still unhappy with the ad campaign for their new slide projector. "Is any of this sinking in?" Considering that most of the guys look like they're trying to figure out if Duck is calling them fat, I'd have to give that a no.

Ken and Peggy are auditioning women to read the radio spots for the sex belt, and it comes down to "Annie," a pretty young thing, and "Rita," who looks to be in her early forties and more of a career girl. Peggy thinks Annie is the obvious choice, and is surprised when Ken picks the less-attractive Rita, as he likes her "randy and knowing" voice, which he thinks is a perfect fit for the product, given its, um, bonus feature. "Annie belongs on TV with Rita's voice dubbed in." It's the ad-man's version of "Can you picture her face on her body?" Peggy thinks that they're selling confidence, a better you. "That woman isn't a better anything." Ouch. Ken expresses disbelief that he's in this argument, but accedes, turning on the intercom and dismissing Rita. He informs Annie they'll do the real McCoy the next day, and then tells Peggy that if he catches shit for this, he's telling people it was her idea. Peggy, somewhat smugly: "It was my idea." Don't judge her too harshly -- she'll see the error of her ways. Like she did with Pete, EVENTUALLY.

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Mad Men




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