Freddy and Peggy are discussing ideas for the face of Pond's, and Freddy's suggestion of Tallulah Bankhead frankly shocks Peggy, as she explains that the research overwhelmingly shows that Pond's is trying to attract young women. Freddy, who seems to be chain-smoking these days (a realistic development from his quitting drinking) tells her he knows this is what the client wants, but Peggy points out that they have an image to uphold as an agency, and the work they've been doing is very different from this. Speaking of the client, Roger stumbles in from lunch with him ("Cal Rutledge" is his name) and immediately declares his need to lie down; at this, Freddy goes running for the phone like a concerned sponsor would, and after apparently eliciting a confession that Cal did in fact have a finger or five at lunch, they make an appointment at a church that ostensibly hosts AA meetings. Peggy asks if everything's okay, prompting Freddy to ask her if she can't put two and two together. To be fair, Freddy, it's a little inconsistent to ask for deductive reasoning from someone you're kind of treating like a bimbo. Making my point for me, he tells "Cutie" that he wants ten taglines from her and then he'll narrow them down and they'll go to Don. Peggy's kind of stunned at how her onetime mentor is patronizing her, although I suppose you could bright-side the part where if behavior such as this toward her is unusual, she's come a long way. Of course, Don was a dick to her last week, but some mountains are harder to move than others.
Episode Report CardCouch Baron: A- | 1715 USERS: B-
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