We get a close-up of some Alka-Seltzer plop-plopping and fizz-fizzing in a glass, and if this product existed back then, I can't believe Joan didn't tell Peggy to add it to her shopping list. Don appears deep in thought, but then rouses himself and opens a desk drawer. He reaches for one of those two-handed elastic metal weights that were so popular back in the day, but in the process manages to drop a small case, which he opens to reveal that it contains a Purple Heart medal. When he closes it again, we see that the case is inscribed "Lt. Donald Francis Draper." He regards it for a moment, and then puts it back, heads to the window, and stretches the bands out a couple of times before Salvatore comes barging in with a "Look at you, Gidget. Still trying to fill out that bikini?" Heh. Don jokes that summer is coming, but Sal gets to business, taking out a poster and saying that without the medical claims, all they have is a white drawing with a red spot on it. Well, we also have a drawing of a buff shirtless guy lying in a hammock, whom Sal says is his neighbor and posed for him. I'm not sure it's called "posing" when viewed through binoculars, but I'm not in the industry. Don thinks a little sex appeal would be nice, so he suggests an attractive woman in with the guy, and Sal is all over that a little too approvingly before asking if Don is going to Pete's bachelor party. Don says it's not his thing, and we get a little more Overcompensation Theater before Sal goes to pour himself a drink. At what's presumably around ten in the morning. Again, it's best that you learn these things early so you know what to expect.