MONDO EXTRAS

SAG on Strike

by Pamie September 18, 2000
SAG on Strike

You're hearing about this strike now because bigger names are coming out to support the efforts to negotiate. Until this past week, when Kevin Spacey and Harrison Ford threw in $100,000 each to SAG's efforts, you probably didn't know this was happening. The companies represented here are so large that they have the power to keep their names out of the strike. It's just "Industry." But if you want to know just a few names, you can remember General Motors, Disney, AT&T, KFC, and McDonalds. Wondering why McDonalds is now showing their own workers in their commercials? Notice the car commercial that boldly declares that the woman beaming is "Not an actor"? Have you seen the commercial that mocks actors and then says that they want the "food" to be their actors? This is how the Industry is getting around the strike. You see more musicians and athletes in commercials, since they might not be aware of the strike, or consider themselves unaffected. But Britney Spears just cancelled a commercial shoot with Clairol, and along with *NSync withheld performances from commercial producers until the strike is resolved. Bigger names are starting to get involved, which is just what SAG needs to have the strike end before more actors are on the streets.

Negotiations have started again, which may be to the credit of the bigger name actors that have come out recently in support of the strike. Just last week Richard Dreyfuss pleaded on the Rosie O'Donnell show to go to Rosie's website and send a letter saying you support negotiations resuming in the strike. But if you went to Rosie's site, Richard's plea wasn't anywhere to be found. The Industry is in a powerful position here, but they are hurting, too. Their talent pool is diminishing, and they know that.

How does all of this affect you? You're a television watcher, and television is financed by commercial advertising. If the quality of commercials goes down, and Industry is forced to put new commercials on hold, they aren't going to waste time buying air space to run their old commercials. It's much cheaper to just keep them re-running on cable. Network programming would be hurt (notice you first started hearing about this with the gold ribbons on the Emmys™?) and programming would suffer overall. And how this will affect the internet, we can only begin to speculate. ["Seriously. We would be so screwed. There are only so many Survivors." -- Wing Chun]

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SAG on Strike

by Pamie September 18, 2000
SAG on Strike You're hearing about this strike now because bigger names are coming out to support the efforts to negotiate. Until this past week, when Kevin Spacey and Harrison Ford threw in $100,000 each to SAG's efforts, you probably didn't know this was happening. The companies represented here are so large that they have the power to keep their names out of the strike. It's just "Industry." But if you want to know just a few names, you can remember General Motors, Disney, AT&T, KFC, and McDonalds. Wondering why McDonalds is now showing their own workers in their commercials? Notice the car commercial that boldly declares that the woman beaming is "Not an actor"? Have you seen the commercial that mocks actors and then says that they want the "food" to be their actors? This is how the Industry is getting around the strike. You see more musicians and athletes in commercials, since they might not be aware of the strike, or consider themselves unaffected. But Britney Spears just cancelled a commercial shoot with Clairol, and along with *NSync withheld performances from commercial producers until the strike is resolved. Bigger names are starting to get involved, which is just what SAG needs to have the strike end before more actors are on the streets. Negotiations have started again, which may be to the credit of the bigger name actors that have come out recently in support of the strike. Just last week Richard Dreyfuss pleaded on the Rosie O'Donnell show to go to Rosie's website and send a letter saying you support negotiations resuming in the strike. But if you went to Rosie's site, Richard's plea wasn't anywhere to be found. The Industry is in a powerful position here, but they are hurting, too. Their talent pool is diminishing, and they know that. How does all of this affect you? You're a television watcher, and television is financed by commercial advertising. If the quality of commercials goes down, and Industry is forced to put new commercials on hold, they aren't going to waste time buying air space to run their old commercials. It's much cheaper to just keep them re-running on cable. Network programming would be hurt (notice you first started hearing about this with the gold ribbons on the Emmys™?) and programming would suffer overall. And how this will affect the internet, we can only begin to speculate. ["Seriously. We would be so screwed. There are only so many Survivors." -- Wing Chun]

Previous 1 2 3 4Next

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