MONDO EXTRAS

The Steve Sicherman Interview

SS: You're right -- not being at the network, I can't say specifically what they would be doing. From the studio's side, we're the seller to the network. We want these shows to survive and thrive. And the network does too, but the network ultimately has another show waiting in the wings when they cancel one show, whereas the studio...you're just kind of out.

WC: Do you think there's anything that people could or should be doing differently in order to make these kinds of campaigns more effective?

SS: Um...

WC: I guess that's hard for you to answer, too, because it's another network question.

SS: I have no idea. The only thing that I can think of is, maybe if people are going to send letters to a network, they should cc their local newspapers. I mean, I don't know. Maybe that's a way to get the local paper aware of the passion for a show that their own residents are watching. I mean, I don't know. It's a hard question.

WC: All right.

SS: Does that help?

WC: It does! Are you second-guessing yourself? You're doing awesome!

SS: I want to make sure you get what you need. This is what a dozen years out here have done to me.

WC: Made you paranoid?

SS: [laughs] Well yeah! Of course!

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The Steve Sicherman Interview

SS: You're right -- not being at the network, I can't say specifically what they would be doing. From the studio's side, we're the seller to the network. We want these shows to survive and thrive. And the network does too, but the network ultimately has another show waiting in the wings when they cancel one show, whereas the studio...you're just kind of out.

WC: Do you think there's anything that people could or should be doing differently in order to make these kinds of campaigns more effective?

SS: Um...

WC: I guess that's hard for you to answer, too, because it's another network question.

SS: I have no idea. The only thing that I can think of is, maybe if people are going to send letters to a network, they should cc their local newspapers. I mean, I don't know. Maybe that's a way to get the local paper aware of the passion for a show that their own residents are watching. I mean, I don't know. It's a hard question.

WC: All right.

SS: Does that help?

WC: It does! Are you second-guessing yourself? You're doing awesome!

SS: I want to make sure you get what you need. This is what a dozen years out here have done to me.

WC: Made you paranoid?

SS: [laughs] Well yeah! Of course!

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