MONDO EXTRAS

TV Bigshot: TWoP Staff Picks

by The Editors September 17, 2007
TV Bigshot: TWoP Staff Picks

So in the end it breaks down to this: The Lauren Broadcasting Company is pinning its hopes, dreams, and budget on Heroes, Ugly Betty, America's Next Top Model, How I Met Your Mother, and Reaper, at least for now. I can say that I am very proud of the quality of over half of my programming, which I think is a pretty good percentage for a network executive. And now we'll see how my viewing preferences stack up against America, or at least to the Nielsen households of America.

Network owner: Miss Alli
Network name: The Fairchild Network

After considering several high concepts for my network (I'm not doing Must-Squee TV, but that doesn't mean you shouldn't), I decided to go with an actual cutthroat performance-oriented strategy for my channel, which I have decided to call the Fairchild Network, after the dorm where I lived in college.

My approach is that the biggest potential upside comes from picking new shows that are most likely to improve on their network's average performance, since that's how new shows are priced. The first obvious choices in this category are Reaper and Gossip Girl, both on the CW. New CW shows are priced to move at $16 million due to the abundance of underperforming crap in the network's history, and I believe that one or both of these new shows is going to hit. There is the potential for a big gain if that happens, and if one or both should tank, Fairchild doesn't lose that much ground. So that's $32 million out of my budget. I've got $268 million to go.

I'm using the same philosophy to grab Chuck on NBC for $46 million. NBC is the cheapest of the three major networks as far as new show averages, owing to its so-so performance overall last season. I think that even up against formidable competition on Monday nights from Dancing With The Stars and How I Met Your Mother, Chuck has a shot at being at least as popular as, say, Las Vegas, which is priced at (and therefore presumably worth) $58 million. I also think NBC has enough invested in Chuck as far as a gargantuan marketing effort that they'll leave it on for a while if it seems like it could potentially have any legs at all, which protects me from taking a cancellation loss. So taking out that money, I'm down to $222 million.

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TV Bigshot: TWoP Staff Picks

by The Editors September 17, 2007
TV Bigshot: TWoP Staff Picks

So in the end it breaks down to this: The Lauren Broadcasting Company is pinning its hopes, dreams, and budget on Heroes, Ugly Betty, America's Next Top Model, How I Met Your Mother, and Reaper, at least for now. I can say that I am very proud of the quality of over half of my programming, which I think is a pretty good percentage for a network executive. And now we'll see how my viewing preferences stack up against America, or at least to the Nielsen households of America.

Network owner: Miss Alli
Network name: The Fairchild Network

After considering several high concepts for my network (I'm not doing Must-Squee TV, but that doesn't mean you shouldn't), I decided to go with an actual cutthroat performance-oriented strategy for my channel, which I have decided to call the Fairchild Network, after the dorm where I lived in college.

My approach is that the biggest potential upside comes from picking new shows that are most likely to improve on their network's average performance, since that's how new shows are priced. The first obvious choices in this category are Reaper and Gossip Girl, both on the CW. New CW shows are priced to move at $16 million due to the abundance of underperforming crap in the network's history, and I believe that one or both of these new shows is going to hit. There is the potential for a big gain if that happens, and if one or both should tank, Fairchild doesn't lose that much ground. So that's $32 million out of my budget. I've got $268 million to go.

I'm using the same philosophy to grab Chuck on NBC for $46 million. NBC is the cheapest of the three major networks as far as new show averages, owing to its so-so performance overall last season. I think that even up against formidable competition on Monday nights from Dancing With The Stars and How I Met Your Mother, Chuck has a shot at being at least as popular as, say, Las Vegas, which is priced at (and therefore presumably worth) $58 million. I also think NBC has enough invested in Chuck as far as a gargantuan marketing effort that they'll leave it on for a while if it seems like it could potentially have any legs at all, which protects me from taking a cancellation loss. So taking out that money, I'm down to $222 million.

Previous 1 2 3 4 5 6 7 8 9 10Next

Comments

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