Tim rings the ringside bell and the ladies stop killing each other. Tim introduces them as the Divas of World Wrestling Entertainment. Tim enters the ring and says, "Grandpa has difficulty with these ropes." I love him. He says that he's borrowing a word from Christian and that the Divas are "fierce indeed." Christian recommends that Tim "work it out." The Divas introduce themselves. The first is Maria. She says that her style is "rock glam." Torrie Wilson says that she is "the epitome of the All-American good girl." Hmm. Kristal says that she likes leather and lace. Michelle McCool says that she is also an All-American girl, but she is also very interested in sports. Layla El says that she is very funky and she is also a professional dancer. Then, she does a high kick. She must be a professional dancer. Candice Michelle says that she is your current WWE women's champion. Thank you for representing all of us, Candice Michelle. For all of your hard work, you will be rewarded with a last name. Candice says that she is also known as the "sex kitten" and then she rips open her shiny robe to reveal her red bikini top and tight red vinyl pants. Classy. Okay, so they all told us their wildly varying styles, but they all basically look like they came from the first page of a Playboy pictorial. Those are all clothes that are meant to be taken off.
No surprise, Tim tells them that their challenge is to create something for the Divas to wear in the ring. I just realized why the challenge was no surprise. Project Runway is so much about product placement these days, and they wouldn't be designing something that took your attention from the brand that the Divas represent. "Product placement" is considered such a dirty phrase, but the truth is, fashion is so much about marketing and finances, even at the highest, most seemingly successful level. I don't think many designers can take for granted the benefit of tagging your brand to another well-known brand. It might seem cheap to some people that so many of the challenges have been branding exercises (i.e. Steve and Barry's, Hershey's, Levi's, WWE, etc.), but it seems pretty reasonable to me given the industry. Each of the designers gets to choose the Diva that they want to work with.